Who can develop a beverage recipe for me in the UAE?
360 F&B HUB develops and reformulates beverage and snack recipes for brands launching in the UAE, GCC, MENA and India. We start from your channel and shelf price, then build a recipe with ingredients permitted under GCC rules, test shelf life in the real pack and prove it on a pilot run at own or partner facilities. You can come with only an idea and a taste benchmark.
How much does beverage product development cost?
Product development starts from AED 15,000 excluding VAT. That covers recipe adjustments, reformulation and targeted R&D tasks. Full development of a new recipe from scratch is quoted per project, after we understand the product, channel and price target. A pilot run starts from AED 35,000. Send a 2-minute brief and we reply with a cost range within 2 working days.
What is a pilot run and why do I need one?
A pilot run is a small production run on the real line and in the real pack — sized to test the channel, not to fill a warehouse. It proves the recipe at scale, confirms shelf life and gives you samples for buyers. Pilots start from AED 35,000; a full pilot is credited against the first production run if you proceed. More on co-packing.
Can you reformulate my drink for GCC regulations?
Yes. We check every ingredient and additive against GCC rules, review halal status down to flavour carriers, and adjust sugar where it changes the price: the UAE taxes sweetened drinks by sugar content, and energy drinks carry excise tax. Claims on the label must match the formula. Reformulation starts from AED 15,000 and feeds straight into registration.
Do I need a finished recipe to start?
No. Many projects start from an idea, a target channel and a product you'd like to beat. We develop or adjust the recipe from there. To get a cost range, a description is enough — please don't send recipes or formulas by chat or email. If it's too early for development, we'll tell you honestly what to do first. Book a call.
Is my recipe safe with you?
The recipe stays yours. You never need to share a formula to get a cost range, and we discuss confidentiality on the call before any technical details change hands. Paid development starts only under a contract with prepayment, which sets out what each side does. Production runs at own and partner facilities chosen for your product.
Do you develop functional drinks, energy drinks and non-alcoholic malt?
Yes. Beverages come first, snacks too. Snacks and food: scope and formats confirmed per product after a short call. Examples include MAJLIS (a UAE non-alcoholic malt beverage, shelf positioning and formula work) and SCANDALIST (a functional energy drink line) — both partner projects that came to us. See the case studies and beverage co-packing for new brands.
How do you make sure shelf life holds in GCC heat?
We test shelf life in the final pack under real storage and transport conditions, not only in the lab, so your expiry date is backed by evidence that buyers and the authority can see. For snacks we also choose packs with a barrier against moisture, oxygen and light.
What happens after development?
The recipe goes into registration — Dubai Municipality in the UAE, SFDA if Saudi Arabia is in the plan — and into packaging design, so the label matches the formula before anything is printed. Then a pilot run and production in waves at own and partner facilities. You choose which of these steps we run; see all services.